Konstrukt Design, Sydney

Concept Design for Haier

We use the appliances in our homes every day, and they deserve great design. Konstrukt was approached by Haier to explore design possibilities for a premium top-loading clothes washer. The concept we developed concentrated on the user experience.

A large window means the progress of the wash cycle, load size and balance can be seen at a glance. An intuitive interface gives emphasis to wash cycles used most often, whilst also allowing settings to be customised. Careful consideration to the detailing of components, with simple, clean surfaces, ensures loading and unloading clothes is straightforward, and that the product is easy to keep clean.


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