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This product is a scientific device used in research laboratories.
The new design fulfills functional requirements, expresses the quality of its core technology and allows for scalable production.
Aesthetic cues from emerging consumer and professional technology products are used to communicate an appropriate, contemporary appearance, embodying the qualities of a high-value precision device.
Activities in this program included concept generation, developing a new corporate logo and collateral, refinement of user interface, mechanical detailing and vendor liaison for prototypes and initial production. |
